The SeeMore Putter Company manufactures several distinctive lines of putters. Among the standout features of SeeMore putters are the markings on top of the club heads: two parallel white lines and a red dot. When a player takes the address position, he aligns the bottom of the putter's shaft between the white lines, and makes sure the red dot is covered from view by the shaft. This, says the company, helps golfers set up square to the target each time. Some professional golfers, including PGA Tour pro Zach Johnson, use SeeMore putters.
The SeeMore Putting Company was founded by golf instructor Jim Weeks in 1998. At first, the company just sold the putter Weeks invented. As of 2012, it sells several lines of mostly high-end putters. A key part of its marketing strategy, according to “Business Week,” is offering free putters to professional golfers.
Through the end of the 2011 season, Zach Johnson had won seven PGA Tour events, including the 2007 Masters. Johnson used a SeeMore putter in his Masters triumph. After two rounds, he was at even-par 144 and had taken 53 putts, tied for the fewest number in the field. Johnson shot a 4-over-par 76 in the third round and was at 220, two shots behind leader Stuart Appleby, but finished with a 3-under 69 to win by two strokes. Johnson had birdies on holes 13, 14 and 16 in the final round. Afterward, Appleby said Johnson had “neutralized us with smart play and good putting.” Early in the 2012 season, Johnson continued to use a SeeMore putter on tour.
The late Payne Stewart won the 1999 U.S. Open at Pinehurst by one stroke, using a SeeMore putter; it was his success on the greens that gave him his come-from-behind victory. Stewart trailed leader Phil Mickelson by one stroke late in the final round when he rolled in a 25-foot birdie putt on the 16th hole to draw even. Stewart took the lead with a 3-foot birdie putt on 17, then clinched the victory with a 15-foot par putt on the final hole. Stewart needed just 24 putts in the final round.
Among other pro golfers who’ve enjoyed success with SeeMore putters in recent years is D.A. Points, who won the 2011 Pebble Beach National Pro-Am. In 2011, LPGA Tour veteran Michele Redman won the ISPS Legends Tour Open Championship with a SeeMore putter and Russell Knox won the Chiquita Classic on the Nationwide Tour. As of April 2012, Knox was playing on the PGA Tour. Kyle Reifers, who played with a SeeMore putter, played the PGA Tour in 2007 before becoming a standout on the Nationwide Tour. He returned to the PGA Tour in 2012.